IF YOU THINK THAT'S A BIT MUCH FOR A PUBLICITY GIMMICK, CONSIDER HOW MUCH MORE EFFECTIVE THE REAL THING WOULD BE.

MARK FUHRMAN DID EXACTLY THAT. I CAN PROVE IT. I DID PROVE IT. THE HARD PART IS GETTING SOMEONE WHO COUNTS TO LOOK AT ENOUGH OF MY WORK TO SEE IT FOR THEMSELVES. YOU CAN'T FORCE-FIT ALL OF THE PIECES OF THE PUZZLE AROUND ANYONE. ALL YOU CAN DO IS LAY THEM OUT AND SEE WHERE THEY INTERLOCK.

ANYONE WHO HAS TRIED TO SELL A BOOK OR SCREENPLAY BY WAY OF THE INFORMATION AND ENTERTAINMENT MEDIA KNOWS THAT HE CAN COUNT ON HITTING THE JACKPOT ONLY BY BECOMING A CELEBRITY. HE MUST BEGIN WITH BANKABLE CREDENTIALS, ASSOCIATE HIMSELF WITH PEOPLE WHO HAVE THEM, OR DO SOMETHING SO EXTRAORDINARY THAT THE DEED ITSELF WILL GIVE HIM A BANKABLE NAME.

MARK FUHRMAN STRUGGLED FOR NINE FRUSTRATING YEARS TO GIVE HIMSELF SUCH A NAME AS A SUPERCOP BY ASSOCIATING HIMSELF WITH LAURA HART MCKINNY AND O.J. SIMPSON.